company dynamic

For Xian garment enterprises, with a good source, is not so easy, it in addition to outside to have a good technical team, creative team, planning scheme and sales team, the most important or is the product of product quality and appearance characteristics, only to win the hearts of customers in order to better marketing products and better become leader of apparel products.
Now a lot of garment enterprises in the investment and market expansion can be done very well, but subsequent products can not keep up, resulting in lost sales in the sales season, decreased the loyalty of the dealer channel and the customer is a loss of state, these are because manufacturers cannot provide good supply to ensure caused. Many of the clothing brand in into the operation of the market into big marketing power and formulated with attractive investment policies to establish a market network, in all parts of the country have opened the store image, store, but not products rolling development, terminal sales of products can not be in a state of flux, a lot of old customers come only to see some of the original styles, gradually lost interest in resulting in the loss of customers. These are because the product failed to keep up with the reasons. Many enterprises in the development of the market is not fully expected to need much production efforts to meet the market, prior to not do a good job in the production of products, such as fabric procurement, looking for supporting plant production and so on. So, a brand want to promote the market, the product is particularly critical.
For garment enterprises, can use magnifying effect of famous brand, with OEM, brand monopoly, chain operation, coordination and, make the brand advantage into scale advantages, industrial advantages, market advantages and competitive advantage, and the radiation effect of the brand play a, deepen the depth joint, supporting the expansion of cooperation, and pay attention to the development of the forefront of, on the creative design and brand marketing, enhance product reputation, lead the fashion trend, expand industry influence, coupled with timely promotion, started the brands first stop, you can better development of products.